1st base
Foundation
ICP, personas, value props, voice — locked once.
ICPMid-market ops42 sources
Personas3 lockedVP Ops primary
Value props4 claimseach with quotes
VoiceEnforcedon every draft
Your Human
CMO Superpowers.
Your complete marketing team built on the T2D3 playbook to triple your revenue two years in a row and double three years after.
Routes every frontier modelClaudeOpenAIGrokPerplexity+ Gemini and more
Acme SaaS · client workspace (illustrative)2nd baseagency operator
42 sources
ICPlocked
Mid-market ops teams, 200–2,000 seats, US & UK
Buyer personaslocked
3 personas · VP Ops is primary
Value propositionslocked
4 claims, each tied to 2+ customer quotes
Messaging & brand voicein review
Draft 3 ready — waiting on your verdict
Agents on the funnel
A fully autonomous marketing department at your lead
Acme SaaS · last 90 days (illustrative)Agents running
AttractPillar content & GEO pagesContent Studio agent · Website agent
12,400sessions
EngageSequences that cite the ICPRelay agent
940engaged
ConvertDemo follow-up & battlecardsPlaybook agent
180demos
ExpandQBRs & expansion playsCommand Center agent
41closed won
Net revenue retention 108% — the loop feeds the next quarter's foundation.
Agent run · this morning 4 agents live
Attract
Published 3 pillar pages, refreshed 11 more for GEORan unattended · graded 91, 88, 84
autoEngage
Rewrote the nurture track for VP OpsEvery line traced to a locked value prop
autoConvert
New battlecard against the incumbentPricing claim is yours to approve before it ships
your callExpand
Drafted the March board reportWhite-labelled · sends Friday unless you stop it
autoOne strand, not ten tools
The DNA to your GTM lifeblood.
ICP, personas, messaging and voice pair with the models and systems you already run. Each rung holds, so everything that ships downstream carries the same DNA.
Foundation locked4 of 4 pairs
Systems connectedread + write
Motion replicatingassets every week
The only AI that knows hyperscale growth
The backbone to your GTM that gets conversion.
Where a client sits on the curve decides what the workspace puts in front of you. You are here — and the OS knows what the next base needs.
$1M → $100M ARR · 108× in five years
2nd base
Product-market fit
Proof that customers pay and stay.
Retention94%net 108%
CAC payback14 motarget 12
Pipeline mix
3rd base
T2D3 growth
Every lever compounding at once.
Year 13×triple
Year 23×triple
Years 3–52×double, thrice
Result108×$1M → $100M
Every base
What it ships
Graded, sourced, and on-brand before you read it.
Pillar articleGraded 912,400 words · 11 citations
Landing pageGEO readyMachine-legible
OKR scorecard68%attainment · updates weekly
Board reportAuto-sent
122certified T2D3 practitioners running the method
5client workspaces included, each on its own base path
35,000AI credits a month, every frontier model included
$999per month for the whole practice
“The most foundational shift I have experienced due to the T2D3 masterclasses is my new ability to step back, holistically assess a company's situation, and know where to aim their go-to-market strategy in a way that sets them up for success. I see how everything works together — the masterclasses have exponentially grown my marketing knowledge and allowed me to really feel like a B2B SaaS marketing expert.”
From the blog
Learn the method, one read at a time.
How to make every background AI job accountable to a human owner
Accountable background AI: why every job in our queue names the human it works for.
Stijn Hendrikse · Sep 17, 2026Six Months of Shipping Software With Claude Code: Our Field Notes
T2D3 OS is built almost entirely by Claude Code agents, directed by a founder who doesn't write code. A peer CTO asked what we learned, so we wrote it down: the constitution, shared memory, token cost, the overnight bug loop, Mission Control, agents that answer support mail, and moving CI, builds and batch AI onto our own servers.
Stijn Hendrikse · Sep 17, 2026Your AI teammate has a spiky profile. So do your best people
AI is brilliant in one dimension and blind in another. The management practices for spiky human profiles transfer almost perfectly. Here is how.
Lark Hollis · Sep 17, 2026One login. Every client its own base path.
$999/month for the whole practice — your own org plus 5 client workspaces, 35,000 AI credits. About a tenth of a single $10K retainer.
Your practice (illustrative)
ASAcme SaaS2nd base
NBNorthbeam1st base
LVLevantine3rd base