Feature Matrix & product pricing tool
Growth stage: 3rd base, Growth
Section: 6.5 - Increase your revenue per unit
This tool simulates a feature-based pricing model for your product. Organize a list of services, capabilities, and product features into a working draft of your pricing package.
To increase ARPU, you need to get your pricing, positioning, and packaging to the next level. In addition, you need to implement product-led growth tactics and sophisticated upsell promotions and nurture optimizations.
To implement a true value-based pricing pricing model, you need to understand the following pieces:
- Your pricing unit
- Your company's features/capabilities/services
- How common each feature is in the competitive marketplace
- How much your ideal prospects value each feature
This tool will help you understand how all of the variables intersect and give you a starting point to build your feature-based pricing model from.
This tool is available for T2D3 Standard and Pro members
Get a free Standard member account by registering your book purchase. Get a Pro membership to access more exclusive content and templates.
Have a legacy account? Click here to login
On the new app? View on new app