T2D3 FAQ: Your questions answered

T2D3 growth refers specifically to achieving revenue growth targets based on the "Triple, Triple, Double, Double, Double" pattern. Companies using this strategy, like those featured on T2D3.pro, typically aim to hit aggressive revenue targets quickly, effectively scaling their operations and market presence within five years. 

 T2D3 is a proven go-to-market model that helps B2B SaaS companies structure their growth journey tripling revenue for two consecutive years, then doubling revenue for three years. It offers a practical roadmap for scaling sustainably and predictably. The T2D3 model created by Stijn Hendrikse defines specific revenue milestones and operational priorities at each growth phase. By aligning teams, metrics, and strategies at every stage, the T2D3 model helps SaaS companies avoid common growth pitfalls and stay focused on long-term value creation. 

Unlike theoretical frameworks, T2D3 is designed for B2B SaaS founders, CEOs, CMOs, marketing leaders, investors, and anyone involved in scaling a SaaS company from early traction to sustained growth. Whether you’re pre-Series A or entering expansion stages, the T2D3 framework can help you create clarity, momentum, and results. It's grounded in real-world B2B SaaS experience and designed to deliver actionable, practical guidance, not just high-level advice. It integrates positioning, product-market fit, go-to-market strategy, and revenue operations into a cohesive growth engine. 

 The 3 3 2 2 2 rule (also known as the T2D3 model) is a benchmark used by SaaS businesses aiming for rapid growth. It suggests companies should triple revenue in their first two years of scaling and then double it for the next three consecutive years. Major SaaS companies use this rule to indicate high potential for venture capital investments. 

 EBITDA margin for SaaS businesses typically ranges from 15% to 25%, though top-performing SaaS companies can achieve margins upwards of 30-40%. EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) margin indicates the operating efficiency and profitability of a company, crucial for assessing overall financial health. 

 The rule of 55 in SaaS combines growth rate and EBITDA margin, indicating that the sum of a company’s revenue growth rate and its EBITDA margin should ideally be at least 55%. This rule helps investors and operators evaluate whether a SaaS business is efficiently balancing growth with profitability. 

You can dive deeper by:

• Reading the T2D3 Book
• Taking the T2D3 B2B SaaS CMO Masterclass
• Exploring our Go-to-Market tools and templates
• Joining the growing T2D3 member community

The T2D3 templates are plug-and-play resources that help B2B SaaS companies implement the strategies taught in the Masterclass. They include:

• ICP and Persona Templates: Define your target audience with clarity.
• Messaging Frameworks: Build compelling positioning and GTM narratives.
• Marketing Planning Tools: Create quarterly and annual GTM plans.
• SaaS Funnel Dashboards: Track metrics like CAC, LTV, and conversion rates.
• Content Calendars & Campaign Blueprints: Execute with consistency.

Whether you're building your first marketing strategy or refining your scale-up motion, these templates save time and help you move fast with confidence.

The T2D3 Masterclass covers the full growth journey of a B2B SaaS company, from early-stage traction to scaling toward $100M ARR. Topics include:

 You can work one-on-one with Stijn Hendrikse or other certified coaches through our T2D3 Coaching program. Learn more about coaching opportunities. 

Yes! You can earn a certification by completing the T2D3 B2B SaaS CMO Masterclass. The certification demonstrates your understanding of strategic SaaS marketing and go-to-market planning, positioning you for leadership roles and board-level conversations.