Get in touch

Contact Stijn's executive assistant to explore an engagement. 

Let us know what you think

Our AI chatbot is still new, and we're always looking for feedback on how to make it smarter and more helpful.

Use our comment box to leave any thoughts, positive or negative, that you have to share.

About T2D3

Founded in 2021 by Stijn Hendrikse, T2D3 was created to empower B2B SaaS leaders to scale smarter, faster, and confidently. Leveraging decades of direct experience in growing SaaS companies, Stijn identified a crucial market need: a clear and actionable growth framework tailored specifically for SaaS businesses aiming to elevate their performance.
 
Inspired by the proven T2D3 growth model—Triple, Triple, Double, Double, Double—our approach transcends methodology. It's a strategic mindset, comprehensive roadmap, and practical toolkit designed to establish a solid Go-To-Market foundation, accelerate sustainable growth, and build enduring company value.
 
Today, T2D3 partners with ambitious SaaS companies globally, providing the resources, expertise, and support they need to achieve their boldest growth objectives.
 
Get in touch
T2D3 B2B SaaS marketing playbook graphic

The T2D3 Book

T2D3: How Some Software Startups Scale, Where Many Fail

Written by T2D3 founder Stijn Hendrikse, the T2D3 book is a must-read for SaaS founders, CEOs, marketers, and investors. It’s one of the best SaaS marketing books for learning how to scale a startup the right way—without burning through capital or flying blind.

Packed with real-world insights, practical templates, and hard-earned lessons from over 20 years in B2B SaaS, T2D3 walks you through:

  • Crafting your Go-To-Market strategy
  • Building your marketing foundation
  • Hiring your first GTM team
  • Navigating the critical stages of SaaS growth
  • Avoiding common startup pitfalls

 

T2D3-Playbook-for-B2B-SaaS-growth-marketing-screenshot

Why T2D3?

"Stijn transformed Atera into a global SaaS company and created a strong platform for growth."

Gil Pekelman - CEO, Atera
CEO, ATERA Gil Pekelman

"Working with Stijn yielded the best of all worlds, immediate hands-on results and a lasting impact on the business."

Brian Plackis Cheng - Headshot
CEO, CIELO24 Brian Plackis Cheng

"With Stijn’s help, we feel like we have an engine in place where we feel we can really see serious growth in the coming year."

Doug Claffey - CEO, Energage
CEO, ENERGAGE Doug Claffey

"Stijn is a rare leader whose compass is grounded in inspiring people to be the best they can be and is governed by integrity and responsibility."

Vijay Kasireddy - CEO, Find Inc
CEO, FIND INC Vijay Kasireddy

Meet Stijn Hendrikse

T2D3 was founded by Stijn Hendrikse, a seasoned B2B SaaS leader with over 20 years of experience as CMO, CEO, and GTM advisor. From launching Office 365 at Microsoft to scaling growth-stage SaaS startups like MightyCall and Acumatica, Stijn has been in the trenches of what it really takes to grow.

He created T2D3 to fill a critical gap: practical, operator-led guidance for SaaS leaders who need more than theory—they need a playbook. That mission is now brought to life through tools, training, and a growing community of founders, marketers, and investors. You can also work directly with Stijn as a T2D3 coach, getting hands-on guidance tailored to your stage, team, and growth goals.

Stijn-Hendrikse-Author-T2D3

Learn T2D3 directly from Stijn

GET IN TOUCH