Available T2D3 coaches
Antoine Vial — Fractional CMO
Antoine is a strategic marketing leader with a Master’s in International Business from NYU. Prior to his role as a Fractional CMO at Kalungi, he worked as a PR Consultant for the UN. Antoine is trilingual and has a proven track record of building marketing functions for SaaS companies in the healthcare, human resources, and gaming industries.
Brian Graf — Fractional CMO
Brian leads the Marketing Leadership team at Kalungi where he trains and mentors up-and-coming Fractional CMOs. Brian is an executive-level marketing leader who has managed teams in diverse industries and company sizes. He combines high-level strategy with tactical execution and business leadership expertise to build and scale marketing departments for long-term growth.
Neil Anderson — Fractional CMO
As a seasoned senior executive with three decades of progressive experience, Neil excels in developing and directing technology businesses. With expertise in global strategic planning and a talent for fostering collaboration, he drives exceptional results. Neil is known for nurturing talent, creating a marketing infrastructure for profitable growth, and identifying and achieving strategic goals.
Mario — Fractional CMO
Mario spent 10+ years in marketing across pharma, telecom, commodities, education, gaming, and martech before moving into B2B SaaS — a path that makes GTM problems read differently in any new industry. As a Fractional CMO at Kalungi, Mario partners with early-stage B2B SaaS founders scaling from MVP toward T2D3, advising clients from $0 to roughly $30M ARR — an internal partner, not an outsourced leader.
Welcome — Fractional CMO
Welcome moved from running individual growth channels — paid, content, lifecycle, conversion — to leading the complete system behind them. Today Welcome helps B2B SaaS founders clarify their market, focus the team, and build a demand engine tied directly to pipeline and revenue, across companies from $0 to $30M+ ARR: marketing that makes the business easier to understand and easier to buy from.
Xavier Uzcategui — Fractional CMO
Xavier helps B2B SaaS companies convert brand authority into pipeline by integrating creative strategy with go-to-market planning. With seven years at Kalungi leading creative and demand generation for software companies from MVP to product-market fit — and 15+ years in audiovisual storytelling before that — Xavier pairs positioning and messaging strategy with the creative direction that makes it land.
Elisa — Associate CMO
Elisa leads go-to-market strategy for B2B SaaS companies on the T2D3 methodology, specializing in the content and creative direction that brings it to life — the strategy is the engine, the creative is what makes it land. As Associate CMO at Kalungi, Elisa runs multiple accounts at once across different products, buyers, and stages, from $3M to $35M ARR.
Coaches are endorsed by Stijn Hendrikse and have led marketing for multiple B2B SaaS companies
T2D3 partners with Kalungi—the only outsourced marketing agency for B2B SaaS—to train and certify marketing leaders on T2D3 methodologies. Kalungi has implemented T2D3 approaches at over 75 B2B SaaS companies. Certified Practitioners have demonstrated an expert understanding of the T2D3 approach and have hands-on experience building go-to-market programs for multiple B2B SaaS startups.
How the T2D3 coaching program works
- Match. We’ll pair you with a coach whose experience and skillset matches your company's go-to-market needs — every situation and business is different.
- Customize. Your coach guides you through a go-to-market playbook customized to your company, product, market, and team resources.
- Cadence. A weekly 1-on-1 rhythm for discussing high-priority projects and adjusting your go-to-market roadmap.
- Specialists. Your coach enlists marketing subject-matter specialists from Kalungi to join calls when you need tactical guidance.