The method, operationalized
T2D3 Playbook
The playbook modules from the T2D3 methodology — growth strategy, plans, scorecards, and budgets that draft themselves from your foundation.
T2D3 is the proven path B2B SaaS companies follow from $1M to $100M ARR — triple, triple, double, double, double. The OS turns that method into working modules: each one drafts from your locked foundation, shows exactly which sources grounded it, and hands you a reviewable plan instead of a blank page.
Modules know about each other. Your Growth Matrix feeds the GTM Plan; the plan feeds the Marketing Scorecard and Budget Mix; the Competition Monitor and Engagement Health keep watch and flag what changed. When an upstream module changes, downstream modules tell you they're stale and offer a re-draft.
What's in it
Growth Stage interview, for the whole leadership team
One conversation your founder, heads of sales, CS and product all join. Each person is asked their role first and gets the questions they can answer; later joiners get a hand-off of what is already established and by whom; two different answers are kept side by side for the owner to settle, never overwritten. The owner confirms the company's one stage, presence shows who is in, and the thread docks beside the diagnostic, calculator, OKRs and plan.
GTM Diagnostic & Recommended Moves
A scored diagnostic of your whole go-to-market that ends in ONE ranked list of moves — Accept casts the signal verdict and creates the named task in one gesture; Dismiss teaches it what to stop suggesting.
Growth Matrix
Prioritized growth bets across segments and motions, with AI-suggested starter tasks.
GTM Plan
A phased go-to-market plan drafted from your foundation, re-draftable per phase.
Marketing Scorecard
The KPIs that matter per T2D3 stage, with narrative explanations — not just numbers.
Budget Mix
Channel budget allocation against a hard monthly envelope, stage-aware, convertible to tasks.
Feature Matrix
Feature-to-value mapping with AI-suggested rankings and diffed re-ranks.
Competition Monitor
Ongoing competitive tracking that feeds positioning instead of a one-time slide.
Engagement Health
A graded read on audience engagement across your motions.
Account-Based Marketing & Resonance
Target-account plays scored against your ICP: account lists from Apollo, Sales Navigator, a CSV or your own company universe, with flow charts from source to verdict, the buying committee per account, a per-batch spend meter, and a HubSpot push that proposes before it writes. Resonance tests the message on top of the same foundation.
ABM Network Explorer
Name a founder, an advisor or a champion and mine their LinkedIn network on your own Sales Navigator seat, never on stored cookies: slices drafted from your ICP, a paced fetch that resumes, and every account row showing who you know there ("2 known · via Matt, Stijn"). A network stays private to its owner until they share it.
Works with
Put T2D3 Playbook to work on a real client.
$0 base fee through the open beta. Upgrade when the engagement lands.