Cost & ROI

Five hires.Half a million a year.Or one Navigator running T2D3 OS.

A content lead, a demand-gen manager, marketing ops, product marketing and a web designer cost about $500K a year. On T2D3 OS the AI does the drafting, researching and reporting those seats did — and a Navigator, the AI-enabled CMO, runs it and makes the calls. The plan is $999 a month; the Navigator is hired through the marketplace at their own rate.

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In-house team$500K

5 hires · US salaries, estimated fully loaded

T2D3 OS + Navigator$132K

OS $11,988/yr · $999/mo, 5 client workspaces, 35,000 AI credits
Navigator ≈$120K/yr · their marketplace rate; shown at a $10,000/mo retainer

$368K a year left on the table3.8× less expensive

The breakdown

What end-to-end actually means on the payroll.

SeatIn T2D3 OSUS / year

Content marketing leadContent Studio drafts, rates and illustrates$100,000

Demand generation managerCampaigns and ABM from the locked foundation$100,000

Marketing ops / RevOpsCommand Center, dashboards and reports$100,000

Product marketing managerGTM Foundation: ICP, personas, messaging$100,000

SEO, web & designWebsite & GEO, Visual Brand$100,000

In-house teamSalaries are estimates, before martech and hiring costs$500,000

T2D3 OS + Navigator · the whole practice

$131,988per year

Fractional CMO plan: $11,988/yr · $999/mo
Client workspaces: 5 + your org
AI credits: 35,000/mo
Navigator: $120,000/yr

The Navigator is hired through the marketplace at whatever their rate is. The figure above uses $10,000 a month — the typical fractional CMO retainer our cost calculator starts from. Change it in the calculator below.

Browse Navigators on the marketplace →

The calculator

Your team, your region, your CAC.

Team size you'd hire5 hires

Salary region$100K / hire

Client workspaces (a team each)1

5 included in the plan

Content assets per client, per month20

Current CAC$12,000

Navigator rate, per client per month$10,000

Set by the Navigator on the marketplace. Starts at $10,000, the typical fractional CMO retainer.

In-house · 5 hires$500,000

T2D3 OS + Navigator$131,988

Spend, to scale

You keep, every year$368,0123.8× less than the in-house team

CAC$12K → $8,467−29%

Cost per asset$2,083 → $550240 assets a year

Assumptions: salaries are estimated fully loaded cost per hire ($100K US, $72K EU, $38K offshore), one team per client. The OS is the plan at $999/month with 5 client workspaces included. The Navigator is hired through the marketplace at their own rate, one per client. People are taken as 40% of CAC. Martech, hiring and churn costs are left out of the in-house side.

Where the difference goes

The saving is the start, not the point.

CAC drops before pipeline moves

$12K → $8,467

People are roughly 40% of acquisition cost. Take 74% out of that share and CAC falls 29% with the same pipeline.

One senior operator, no hand-offs

1 Navigator

Five seats hand work to each other. A Navigator sets the strategy, locks the foundation and reviews what the AI drafts — the judgment stays human, the production doesn’t wait on a queue.

The saving compounds

≈43 customers

At the lower CAC, the $368K kept each year funds about 43 more customers — without adding a hire.

30 minutes

See the whole team run on one of your clients.

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