The durable substrate
GTM Foundation
ICP, buyer personas, value propositions, messaging, and brand — built once, locked with your judgment, and reused by every AI task after it.
Generic AI tools start every task from zero. T2D3 OS starts every task from your foundation: who you sell to, why you win, and how you sound. You build it once per client — with AI drafting and you locking what's true — and everything downstream inherits it.
Each foundation module drafts from real evidence: your GTM survey, team interviews, customer interviews, uploaded documents, and what the AI can learn from your website and competitors. You review, edit, and lock. Locked output becomes the ground truth the rest of the OS builds on — and the OS tells you when it goes stale.
What's in it
ICP Builder
Define and rank your ideal customer profile from evidence, not guesswork — firmographics, pains, buying triggers.
Buyer Personas
Persona cards grounded in interviews and signal, with role-specific pains, gains, and objections.
Value Proposition Pillars
Great / better / only positioning tiers — what you do well, what you do better, and what only you can claim.
Messaging Framework
A reusable message house per persona and funnel stage, consistent across everything you publish.
Brand Voice
Codify how the company sounds — for the company, or for one ICP or persona you sell to. Tag a voice to an audience and it writes every piece aimed at that audience automatically; the OS then sweeps published content for adherence to the voice that actually governed it.
Build one free, no account →Visual Brand
One loop from identity to output: a locked foundation (logo, color, type) every generator reads from; directions that set the style rules for graphics, photography, illustration, and icons; a studio where the assets get made; distribution to social specs, documents, and your website theme; and a guided refresh when the brand needs to move. Per-ICP variants derive palette, typefaces, and logo from the one org brand, so a second audience never means a second brand to maintain.
Graphic Studio — the brand atelier
Every brand asset in one library: folders, filters, and bulk actions; one master rendered to social, hero, and link-preview formats; a 'used by' trail across content, campaigns, and series so nothing in use gets removed by accident; archive instead of delete. Your thumbs up and down distill into visual guidelines that steer every generation after.
Brand Refresh
A guided rebrand, without the agency quarter. Give it a direction and an intensity — subtle, balanced, or bold — and it reads your current identity, voice, and buyer signal, then proposes three candidate directions, each with a name, a look, and a rationale. Vote and comment, run another round from the feedback, and choose one. Naming runs in rounds too, with a team vote, automatic domain checks, and keeping your current name always on the ballot. The chosen direction replaces the working identity behind a snapshot you can revert to in one click. In beta.
GTM Survey & Team Interviews
Structured intake from the founding team — alignment measured, gaps surfaced.
Customer Interviews
Transcribed, synthesized, and mined for quotes, testimonials, and persona evidence.
Works with
Put GTM Foundation to work on a real client.
$0 base fee through the open beta. Upgrade when the engagement lands.