Mentor
Your team does the work. Stijn coaches them through it.
The T2D3 templates and playbooks, applied to your company in regular working sessions. Best when you have the people and need the method.
Work with Stijn
Stijn Hendrikse.
I wrote the go-to-market playbook that gave B2B SaaS its growth benchmark — triple, triple, double, double, double. I coach the founders and marketing leaders applying it.
A serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive — Chief Revenue Officer of Acumatica, CEO of MightyCall, and the initial global go-to-market for Atera, a B2B SaaS unicorn. Before startups, he led global SMB marketing and B2B product marketing for Microsoft's Office platform.
He wrote T2D3, co-founded Kalungi — the agency that pioneered the fractional CMO model for software companies — and has built or audited go-to-market for 100+ B2B SaaS companies between $0 and $50M ARR, hiring and coaching dozens of CMOs along the way. Today he builds T2D3 OS, where AI agents and human experts do the work of a marketing team together.
Stijn brings that experience to keynotes, hands-on workshops, and team and executive coaching engagements.
Three ways to work together
Every engagement installs the same method. What changes is how much of the work Stijn owns.
Coach
Stijn takes personal accountability for the outcome.
Hands-on coaching of your marketing leadership with reporting to the CEO. Best when the team is in place but results have stalled.
Advisor
Shoulder to shoulder, owning specific projects.
Stijn owns named workstreams and can participate in your executive team. Best at an inflection point — a raise, a repositioning, a new market.
Disciplines
- Go-to-market strategy
- Positioning & messaging
- Pricing & packaging
- Product marketing
- Demand generation
- KPIs & OKRs
- Channel marketing
- Marketing hiring
- SEO for CEOs
- GTM due diligence
- Marketing audit
What people say
“Stijn transformed Atera into a global SaaS company and created a strong platform for growth.”
“Working with Stijn yielded the best of all worlds, immediate hands-on results and a lasting impact on the business.”
“With Stijn's help, we feel like we have an engine in place where we feel we can really see serious growth in the coming year.”
“Stijn is a rare leader whose compass is grounded in inspiring people to be the best they can be and is governed by integrity and responsibility.”
“Stijn had the experience we needed to organize around our customers' global needs and give our team the professional rigor required at this important inflection point in our company's growth.”
“Stijn's encouragement, along with an honest take on how I'm doing in my role and what's holding me back, has provided practical steps for my professional growth.”
“Working with Stijn really helped me gain self-confidence, not only on the job but also in my personal life.”
Work with Stijn — or run the method yourself.
Talk to Stijn about a coaching engagement, or start with T2D3 OS and put the playbook to work today.