Best, better, only template

Growth stage: 1st base, MVP
Section: 4.3.1 - Best, Better, Only

Best, better, only template thumbnail - Outline

The best, better, only exercise helps you determine which of your capabilities and offerings help differentiate you, and which will be the focus of your positioning and messaging.


This exercise is important for the early stages of your company as you're verifying your product or service's market need, measuring your value, and answering the essential "What's it for?" questions. It is the base on which you will build your positioning. 

After completing this exercise, nail down your positioning with the positioning vector template.

TRY THIS TEMPLATE
Get a copy of T2D3
OOPS! YOU DON'T HAVE ACCESS TO THIS RESOURCE

This is reserved for T2D3 Member and Pro account holders

Get a free Member account by registering your book purchase. Become a Pro account holder to get access to exclusive content and templates.

Already have an account? Click here to login
On the new app? View on new app

SEE MEMBERSHIP TIERS
Get a copy of T2D3