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Competitor research template

Growth stage: 1st base, MVP

This template helps you conduct and track competitor research across multiple company characteristics.


Understanding your competition is essential to building your go-to-market and succeeding in your space. This competitor research template allows you to place your competitors on a positioning chart and track important characteristics like features, value props, pricing, product directories... and more. This template is best used after completing the positioning vector template.

Quick peek

A screenshot from the template. 

Screen Shot 2022-08-12 at 4.59.03 PM

Get the template

The template is free to use — open it and make your own copy.

Get the template

This template is now a live module in T2D3 OS

Competition Monitor

An AI agent watches your competitors weekly instead of a manual spreadsheet.

Don't just fill in the template. Run it.

This framework is a working, AI-assisted module inside T2D3 OS — grounded in your own ICP, personas, and positioning. Start free.