AUTHOR

Stijn Hendrikse

After 15 years of experience in the Software Marketing Industry, Stijn adopted the SaaS model to launch Kalungi, a marketing agency that specializes in assisting B2B SaaS companies.

Stories by Stijn


Marketing Leadership

How to become a fractional CMO

There are many considerations when deciding whether to become a fractional CMO. Learn the key questions to ask yourself before making this career...

Home plate - Rule of 40% Profitability

T2D3 WOD

From growth to earnings in small meaningful steps. Find a WOD Exercise to make constant improvements driving GTM growth, efficiency, and...

2nd Base - Reach Product Market Fit

SDR vs BDR: What’s the difference?

Let's compare the terms, SDR vs BDR. With sometimes conflicting definitions and different use cases, learn how to define and set them up for success.