AUTHOR

Stijn Hendrikse

Stijn is Kalungi's co-founder and board member. He is a serial SaaS marketing executive and has over 30 years of experience working in software marketing. He is co-author of the T2D3 book and masterclass that helps startups drive exponential growth.

Stories by Stijn


2nd Base - Reach Product Market Fit

SDR vs BDR: What’s the difference?

Let's compare the terms, SDR vs BDR. With sometimes conflicting definitions and different use cases, learn how to define and set them up for success.

Home plate - Rule of 40% Profitability

T2D3 WOD

From growth to earnings in small meaningful steps. Find a WOD Exercise to make constant improvements driving GTM growth, efficiency, and...

Marketing Leadership

How to become a fractional CMO

There are many considerations when deciding whether to become a fractional CMO. Learn the key questions to ask yourself before making this career...