AUTHOR

Stijn Hendrikse

Stijn is Kalungi's co-founder and board member. He is a serial SaaS marketing executive and has over 30 years of experience working in software marketing. He is co-author of the T2D3 book and masterclass that helps startups drive exponential growth.

Stories by Stijn


Tech Stack

Coding is dead. Long live the coders

Explore the evolving role of coders in an AI-driven world, emphasizing the importance of human expertise and judgment over traditional coding skills.

Marketing Leadership

How to become a Fractional CMO

Learn how to become a successful Fractional CMO. Discover how much fractional CMOs earn, effective pricing strategies, how to build your brand, and...

2nd Base - Reach Product Market Fit

B2B SaaS marketing plan template to scale

Scaling growth after reaching PMF is like timing your broadside. This guide offers a SaaS marketing plan template and playbook designed specifically...

Marketing Leadership

Performance Improvement Plans Done Right

Learn how SaaS leaders can use Performance Improvement Plans (PIPs) to build high-performing teams. Explore a structured, collaborative approach that...