AUTHOR

Stijn Hendrikse

After 15 years of experience in the Software Marketing Industry, Stijn adopted the SaaS model to launch Kalungi, a marketing agency that specializes in assisting B2B SaaS companies.

Stories by Stijn


B2B SaaS Marketing Introduction

T2D3 and the SaaS Growth Curve

The SaaS growth curve and strategies of these unicorn companies are seen by many investors as the best way to drive the exponential growth known as...

2nd Base - Reach Product Market Fit

How to Assess a B2B SaaS Product Marketing Manager

In B2B SaaS product marketing, managers are essential to increase ARPU, lower churn and find PMF. Here's how to assess your SaaS product marketing...

2nd Base - Reach Product Market Fit

How to hire your B2B SaaS CMO

CMOs have a scary reputation for crippling startups. As a startup invests in growth, they need someone fast. Here are easy tips on hiring a B2B SaaS...

2nd Base - Reach Product Market Fit

B2B SaaS roles in your Go-To-Market strategy

The walls between Marketing, Sales, and Customer Success have fallen. Here's how B2B SaaS roles have changed for your Go-To-Market Strategy.