One of the key roles to hire early for your B2B SaaS company and go-to-market strategy is the product evangelist -- the person to drive product training and content. You need Demos and great Sales Videos. Your buyers' journey needs to be supported with Webinars. If you consider attending Tradeshows, you need someone to be at the booth.
Your product evangelist role also supports more product-specific sales calls. I prefer this role to be an extrovert who loves your product and loves to be on stage. Their first love needs to be to work with customers every day.
Are you the right fit to become a SaaS product evangelist?
Here's how to evaluate if a product evangelist is a good role for you:
You’re our sales team’s best friend
You make sure they have everything they need to turn leads into sales and to do outbound prospecting. Battle cards, prospect ready videos, conversion tips and tricks, FAQs, product teasers, facts & figures, and other great funnel catalysts.
Sales will involve you as their secret weapon to bring in the largest deals using your charm and product expertise, wrapped in a great show. You can build rapport with users of our service, and behave at the highest level when engaging with enterprise clients.
You’re our rockstar on stage
You build videos, organize webinars and deliver demos as great performances to show the world how awesome our solutions are. Your face will be part of the Invisible brand as you’ll be on the screen of our users as they onboard and use our products.
You engage with your customers across different channels and mediums
Video content, podcasts, customer interviews, and social media engagement are what you do every day. As a product evangelist, you live in digital media. Building your own radio show does not scare you. You can interview others and use your curiosity and empathy with other people to become the stars of the show.
Customers will remember your name
You’ll be the person they remember and want to see again. You get our community to love what we have to offer and become a community who engages with us. As a product evangelist, you'll be owning a lot of our social media engagements with our digital audiences.
Align and measure progress with KPIs
Your key performance indicators (KPIs) include (but are not limited to) growing “Engaged Advocates” (people who use, like and share using our product), driving conversions, increasing ARPU and collecting reviews of your events.