AUTHOR

Stijn Hendrikse

After 15 years of experience in the Software Marketing Industry, Stijn adopted the SaaS model to launch Kalungi, a marketing agency that specializes in assisting B2B SaaS companies.

Stories by Stijn


2nd Base - Reach Product Market Fit

Getting the most out of your B2B SaaS Sales Team

Learn best practices for managing a B2B SaaS sales team. Tips on getting the most out of meetings, including which questions to ask your team to...

2nd Base - Reach Product Market Fit

Targeted B2B SaaS Content using Wow-How-Now

Learn how to create targeted messaging with my tested B2B SaaS content strategy. This three-part model zeros in directly on your Ideal Customer’s...

2nd Base - Reach Product Market Fit

Managing your B2B SaaS Marketing Team

Three areas to focus on when managing your B2B SaaS marketing team. Learn what to hire for, how to develop your team and build for scale.

2nd Base - Reach Product Market Fit

Marketing OKRs for B2B SaaS Startups

Here's a set of marketing OKR examples for B2B SaaS startups that help balance driving demand, sustainable growth and good ROI.

3rd Base - Drive T2D3 Growth

How to manage discounts by your sales team

How do you manage the empowerment for your sales and customer success teams to discount your prices or change terms?

2nd Base - Reach Product Market Fit

How to Create Impactful Customer Testimonials

Customer testimonials are key to effective marketing. Here you find customer testimonial examples and a customer testimonial template.

2nd Base - Reach Product Market Fit

Your first B2B SaaS Marketing Dashboard

To inspect what you expect, you need a good dashboard to underpin your B2B SaaS Marketing Strategy. Start here.