AUTHOR

Stijn Hendrikse

Stijn is Kalungi's co-founder and board member. He is a serial SaaS marketing executive and has over 30 years of experience working in software marketing. He is co-author of the T2D3 book and masterclass that helps startups drive exponential growth.

Stories by Stijn


Marketing Leadership

Performance Improvement Plans Done Right

Learn how SaaS leaders can use Performance Improvement Plans (PIPs) to build high-performing teams. Explore a structured, collaborative approach that...

2nd Base - Reach Product Market Fit

SDR vs BDR: What’s the difference?

Understand the difference between SDR and BDR roles, what “SDR” means, and how to set up high-performing B2B marketing and sales development teams.

3rd Base - Drive T2D3 Growth

B2B SaaS Growth Through ABM Outreach

Understanding the ABM outreach process to cultivate growth in B2B SaaS. Learn tips and strategies to nurture prospects and increase success.

Home plate - Rule of 40% Profitability

T2D3 WOD

Find a T2D3 WOD Exercise to make constant improvements driving GTM growth, efficiency, and effectiveness. Learn how to use Workout of the Day to...