AUTHOR

Stijn Hendrikse

Stijn is Kalungi's co-founder and board member. He is a serial SaaS marketing executive and has over 30 years of experience working in software marketing. He is co-author of the T2D3 book and masterclass that helps startups drive exponential growth.

Stories by Stijn


B2B SaaS

The Founder Has to Knock on the Door

Early-stage outbound is grunt work, and the grunt work is the moat. A field guide for seed-stage B2B SaaS founders who keep looking for the shortcut.

Tech Stack

Coding is dead. Long live the coders

Explore the evolving role of coders in an AI-driven world, emphasizing the importance of human expertise and judgment over traditional coding skills.

Marketing Leadership

How to become a Fractional CMO

Learn how to become a successful Fractional CMO. Discover how much fractional CMOs earn, effective pricing strategies, how to build your brand, and...

2nd Base - Reach Product Market Fit

B2B SaaS marketing plan template to scale

Scaling growth after reaching PMF is like timing your broadside. This guide offers a SaaS marketing plan template and playbook designed specifically...