AUTHOR

Stijn Hendrikse

After 15 years of experience in the Software Marketing Industry, Stijn adopted the SaaS model to launch Kalungi, a marketing agency that specializes in assisting B2B SaaS companies.

Stories by Stijn


1st Base - Get to MVP

B2B SaaS Go-to-Market Strategy to get to MVP

For your B2B SaaS go-to-market strategy, what's the best way to get to MVP? Learn from the Founder of the SaaS success story Atera here.

2nd Base - Reach Product Market Fit

B2B SaaS marketing plan template to scale

Scaling growth after reaching PMF is like timing your broadside. Here’s a B2B SaaS marketing plan template and playbook for software companies.

B2B SaaS Marketing Introduction

T2D3 and the SaaS Growth Curve

The SaaS growth curve and strategies of these unicorn companies are seen by many investors as the best way to drive the exponential growth known as...

2nd Base - Reach Product Market Fit

How to Assess a B2B SaaS Product Marketing Manager

In B2B SaaS product marketing, managers are essential to increase ARPU, lower churn and find PMF. Here's how to assess your SaaS product marketing...