AUTHOR

Stijn Hendrikse

Stijn is Kalungi's co-founder and board member. He is a serial SaaS marketing executive and has over 30 years of experience working in software marketing. He is co-author of the T2D3 book and masterclass that helps startups drive exponential growth.

Stories by Stijn


3rd Base - Drive T2D3 Growth

Why B2B SaaS ABM Often Fails

Learn some of the reasons why B2B SaaS ABM (account based marketing) fails for startups. Don’t make these mistakes on your path to T2D3 growth!

2nd Base - Reach Product Market Fit

Getting the most out of your B2B SaaS sales team

Learn best practices for managing a B2B SaaS sales team. Get the most out of meetings, including which questions to ask your team to track progress.

2nd Base - Reach Product Market Fit

Managing your B2B SaaS Marketing Organization

Three areas to focus on when managing your B2B SaaS marketing organization. Learn what to hire for, how to develop your team and build for scale.

1st Base - Get to MVP

B2B SaaS Marketing OKRs (with template)

Here's a set of B2B SaaS marketing OKR examples and a template for that help startups balance driving demand, sustainable growth, and good ROI.