This template will help you uncover and prioritize the best growth opportunities for your company’s go-to-market strategy. Reference section 4.4 for detailed definitions & examples for each quadrant.
Your growth can come from many sources. You can service a new market, command higher prices as you outperform the competition, diversify and monetize them within a specific customer segment, or expand into a new vertical. Some strategies will rely heavily on marketing and sales, and some will depend more on product innovation. This framework will identify the best path for you.
When to use this template
Use this template when you're just starting to build your go-to-market strategy. This is a great exercise to pull growth opportunity ideas from your leadership team, then make decisions about which growth strategies your go-to-market should prioritize.
The results from this exercise should form the foundation for your GTM strategy.