Growth matrix template

Growth stage: 1st base, MVP
Section: 4.4 - Picking your patch

Growth Planning Matrix - Outline-1

This template will help you uncover and prioritize the best growth opportunities for your company’s go-to-market strategy. Reference section 4.4 for detailed definitions & examples for each quadrant.


Your growth can come from many sources. You can service a new market, command higher prices as you outperform the competition, diversify and monetize them within a specific customer segment, or expand into a new vertical. Some strategies will rely heavily on marketing and sales, and some will depend more on product innovation. This framework will identify the best path for you.

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When to use this template

Use this template when you're just starting to build your go-to-market strategy. This is a great exercise to pull growth opportunity ideas from your leadership team, then make decisions about which growth strategies your go-to-market should prioritize.

The results from this exercise should form the foundation for your GTM strategy.