This template allows you to expand on, organize, and compare the impact of T2D3 growth levers you've identified in your Ansoff Matrix. You can tie your initiatives to your quarterly OKRs, as well as track, sort, and compare important characteristics like ARPU and opportunity cost. Use it to inform your decision on where to start.
When to use this template
Use this template after you've created your Growth matrix — when you're starting to build your go-to-market strategy.
Where the growth matrix forms the foundation for your GTM strategy, this is where you organize and plan your order of attack.