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T2D3 growth calculator

Growth stage: 1st Base - Get to MVP · 3rd Base - Drive T2D3 growth

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While the spreadsheet contains all the information, the Microsoft Project version of the playbook has a better user experience.

This template will help you create and execute on numerical targets for your T2D3 growth path. Input your business metrics and get insights on your current trajectory, and the numerical targets you'll need to hit to achieve T2D3 growth.


Working in tandem with the playbook, this template is the T2D3 formula at work. It takes all the elements of the formula, and lays them out so that you can plan and hit your numerical growth targets.

Where the playbook gives you a step by step guide on marketing execution, this calculator tracks your business metrics, targets, and your revenue, year after year. Inside, you can also record your specific initiatives for reducing CAC, increasing ARPU, reducing churn, and more.

T2D3 equation

T2D3 calculator

Learn more about the calculator

This template is now a live module in T2D3 OS

Growth Journey (ARR calculator)

The T2D3 calculator is now the app's growth-stage assessment and ARR planner.

Don't just fill in the template. Run it.

This framework is a working, AI-assisted module inside T2D3 OS — grounded in your own ICP, personas, and positioning. Start free.