TOPIC

2nd Base - Reach Product Market Fit

T2D3 growth stages - dark
2nd Base - Reach Product Market Fit

OKR examples for B2B SaaS marketing leaders

Sometimes it's nice to just have some sample OKRs to start with. Here are 50+ pre-categorized B2B SaaS marketing OKRs you can borrow for your team.

2nd Base - Reach Product Market Fit

Getting the most out of your B2B SaaS Sales Team

Learn best practices for managing a B2B SaaS sales team. Tips on getting the most out of meetings, including which questions to ask your team to...

2nd Base - Reach Product Market Fit

Targeted B2B SaaS Content using Wow-How-Now

Learn how to create targeted messaging with my tested B2B SaaS content strategy. This three-part model zeros in directly on your Ideal Customer’s...

2nd Base - Reach Product Market Fit

Managing your B2B SaaS Marketing Team

Three areas to focus on when managing your B2B SaaS marketing team. Learn what to hire for, how to develop your team and build for scale.

2nd Base - Reach Product Market Fit

How to Create Impactful Customer Testimonials

Customer testimonials are key to effective marketing. Here you find customer testimonial examples and a customer testimonial template.

2nd Base - Reach Product Market Fit

Defining Personas in B2B SaaS Marketing

Your B2B SaaS go to market strategies will need multiple personas to reflect the complex B2B buyers journey. Here’s how to get started.

2nd Base - Reach Product Market Fit

Defining your Ideal Customer Profile

Your marketing strategy for B2B SaaS needs define companies and people to go after. Learn how to define your Ideal Customer Profile (ICP).

2nd Base - Reach Product Market Fit

Creating your B2B SaaS Content Marketing Plan

How to get started with B2B SaaS Content Marketing as a startup? How to get results fast, what to measure? What to write about and when to worry...