Seed Stage

B2B SaaS

The Founder Has to Knock on the Door

Early-stage outbound is grunt work, and the grunt work is the moat. A field guide for seed-stage B2B SaaS founders who keep looking for the shortcut.

B2B SaaS

Founder getting to MVP? You Are Not Confirming. You Are Discovering.

Seed-stage founders run customer research to confirm what they already believe. The real job is to find the assumptions they did not know they were...